Posted By: Sheila Pan on January 29, 2008
It has been a long time since I’ve updated, but I’m now taking a break from writing my part for the marketing report on Orsino’s Salon and Spa to come update. This week is a truly hectic week, probably the busiest week since September. This semester we’re all taking six courses, and right now out of the six courses, we have four assignments due within three school days. On Friday, we have our fourth Economics assignment, Monday is Statistics and Marketing, and Tuesday will be Management Accounting.
I personally think out of all the assignments this semester, the marketing project has been the most difficult as well as the most interesting. We have to create a 30-45 second advertisement to promote the grand opening of a spa that is opening in Kingston on Mother’s Day. It is particularly difficult becaus the spa’s target market is mainly comprised of students, however by Mother’s Day in May, all the students will have left Kingston for their hometown already. Apart from the ad, we also have to write a five-page report on the strengths and weaknesses of their marketing research, the strengths and weaknesses of their evaluation of the marketing mix (the four P’s) as well as recommendations for the spa.
Even though it has been a very busy week, its also been a good time to learn to multitask effectively, as well as set up more productive and efficient meetings with group members. This entire week has been a very good learning opportunity, and I hope that everyone can benefit from it, even though it is not finished yet…
P.S. I am so excited about Sunday, because even though I still have three assignments to be handed in in the following two days, my friends and I will be hopping on the bus to Toronto to the first Toronto concert by the Spice Girls!! I hope it will be as fun and exciting as it is my first ever live concert. =)