“New Parent Decision Making in a Culture of Choice Overload”
Featuring: Tandy Thomas, PhD., Assistant Professor, QSB
Tandy and her co-author Amber Epp examined how new parents make choices in a context marked by too many decisions, conflicting advice from credible sources (including institutions, social networks, and the marketplace) and overwhelming feelings that each decision is consequential. They contend that in this cultural environment, traditional decision heuristics may fall short. Using a longitudinal design, they conducted multiple in-depth interviews with 25 families over a one-year period.
Join a discussion about the findings, which document a temporal decision making process that is embedded in a network of discourses and material realities, that provide implications for how companies’ actions might differ as parents gain experience over time.
Let’s see where the conversation takes us!
Date: Thursday, May 28th, 2015
Time: 12:00 – 1:00 pm
Location: Goodes Hall, Room 100
Bring your Lunch
RSVP: Appreciated (but not required) to: csi@queensu.ca