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Creative Innovation in a Lean Environment
Feb 28, 2012
This interactive one-day Leadership program focuses on leading and supporting product and service innovation, while recognizing the challenges faced in today’s business environment. Summarizing some published surveys of leadership sentiments:
- Most businesses are too complex.
- Customers don't understand or value all the offerings of these same services.
- The most significant obstacles to innovation are a lack of resources and short-term focus.
These challenges create opportunities, and this is where Lean comes in. Often thought of as a cost-cutting tool or headcount reduction tactic, lean focuses on value. How do we eliminate the non-value- added components of our business, and free up the resources we need to focus on innovation? Lean also instills a culture we can use as a foundation for innovation in our business.
This program may be taken as one of the requirements for Queen's Executive Certificate in Strategic Marketing Leadership.
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Through a series of cases and discussions, this program will provide you with the tools to:
- Consider "What's Next?" for your firm.
- Understand the role of “Lean” in competitiveness.
- Stimulate creativity in disciplined environments.
- Build a clear link between generating the idea, refining it and implementing the innovation in your business.
- Drive an innovation culture.
Who attends?
This program is intended for Managers and Executives charged or concerned with fostering innovation and creativity in their environment.
Personal Benefits
The intent of this program is to provide leaders with the ability to:
- Enable their teams to better identify opportunity.
- Recognize waste and how it inhibits the delivery of value to customers.
- Foster a balance between creativity and execution necessary to implement new ideas.
- Take personal steps to get out of our own day-to-day rut.
Organizational Benefits
- Continuous and sustained fresh thinking.
- Best-in-class employee enthusiasm and morale.
- Improvement to existing processes.
- An agile culture that supports the next thing, while recognizing legacy products and services we should move past.
Topics
The Program includes these main themes
Understanding and Applying Lean
- Freeing up internal resources; Focus on the 'right less'
- What does the customer want, and where are we wasting our time?
- Applying Lean to Innovation – where simple sells
The Innovation Framework
- Disruptive Innovation and where cannibalization fits
- Storyboarding ideas and innovation calisthenics
- Getting past the 1.0 version of an idea
- Structuring the organization to support specific ideas
- Innovation and organizational growth; Leadership's Role
- The link to Execution; keep your eye on the prize
Session Leaders
