Queen's Marketing Program

The Program is built around four themes:

Personal Benefits

The concepts and techniques taught in the Program will enhance your marketing skills and increase your value to the organization.

• Create strategically aligned marketing plans that will drive profitable growth
• Gain a better understanding of how all the elements of marketing come together to produce effective marketing strategies and plans
• Strengthen your linkages to other functional areas
• Learn how to generate and use important insights into your customer’s buying behaviour
• Integrate current marketing tools and techniques into your marketing plan
• Learn how to gain organization-wide buy-in to your marketing plan
• Network with marketing professionals from a variety of industries across Canada
• Learn how to lead a healthy and balanced life through the Program’s optional Lifestyle Component

Benefits To Your Organization

Bringing new marketing concepts and practices into your organization will have a profoundly positive impact on your organization’s performance.

• Increase the level of strategic alignment across functional areas
• Create real customer value and drive profitable growth
• Evaluate alternative ways to meaningfully differentiate yourself from the competition
• Re-think your marketing mix to increase cost effectiveness, measurability and flexibility
• Identify and respond to changing market trends
• Align marketing and sales for enhanced performance

Outstanding Session Leaders

Session leaders include senior professors from Queen’s School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today’s business world through real-world business experience, Board memberships and their own consulting practices.

Dr. Jay Handelman, Associate Professor of Marketing

Queen's School of Business, Kingston, Ontario

Jay Handelman is an Associate Professor of Marketing and former Director of the Centre for Corporate Social Responsibility. He has conducted extensive research into the ways in which marketers integrate emotional, cultural, and social responsibility dimensions into their traditional marketing strategies, and the ways in which these strategies benefit the organization. He has also examined tactics used by consumer activists and boycotters as they target the marketing efforts of corporations. His work has been published in the Journal of Marketing, the Journal of Retailing, and the Journal of Business Research, among others.

Clients: Capital One, Thomson, Canadian Automobile Association, and Conference Board of Canada.

Dr. John Pliniussen, Associate Professor of Marketing

Queen's School of Business, Kingston, Ontario

John Pliniussen is an authority on innovation, sales management and e-marketing. He has worked or consulted for several Fortune 100 companies, some of Canada's fastest growing SMEs, many federal and provincial ministries, and numerous agencies and NPOs. He has published numerous books and articles. He was Director of Strategy for cgkTechnologies Inc., a Program Director with Shad International, and until recently, Chairman of Bayway Community Investment Corporation.

Clients: IBM, London Life, Torstar, Schindler, GM, Constellation Software, and most federal and provincial ministries.

Mr. Ken Wong, Associate Professor of Marketing Strategy

Queen's School of Business, Kingston, Ontario

Ken Wong is one of Canada's most frequently quoted business professors. He has worked with the Strategic Planning Institute at Harvard University and the Conference Board of Canada, and writes a monthly column for Strategy and periodically for Marketing and the National Post. He is a 2006 inductee into the Canadian Marketing Hall of Legends and past winner of the National Post's Leaders In Management Education award. He regularly judges "Canada's Best Managed Companies" and other competitions, addresses and consults with corporations around the world, and sits on a number of advisory/directorship boards.

Clients: Microsoft, Equifax, Manulife, Hoffman-La Roche, Bell, TD Canada Trust, Tim Hortons, and federal/provincial governments.

Mr. Rob Woyzbun, Managing Partner

The Marketing Works, Ottawa, Ontario

Rob Woyzbun is the President and Managing Partner of The Marketing Works, a strategy consultancy, and Chief Operating Officer of Vector Media, a media planning and buying company. He is also Director of Queen's Business Consulting and an adjunct lecturer in Queen's School of Business undergraduate and MBA programs. He has a wealth of experience as a marketing strategist and business planner in the high technology, packaged goods and public sectors. He has also worked extensively in advertising.

Clients: Cognos Inc., Export Development Canada, Zip.ca, ACNielsen Company of Canada and the Lone Star Group of Restaurants.

Session Leaders are subject to change.