Queen's Strategic Analytics Program
Mar 6 to Mar 7, 2012St. Andrew's Club and Conference Centre, 150 King Street West, 27th Floor map
Apr 24 to Apr 25, 2012Creating Competitive Advantage Through Analytics
Queen's Strategic Analytics Program will show you how to deploy analytics in new and powerful ways. The program provides hands-on experience with the concepts, tools, and techniques that can help your organization to effectively implement strategic objectives at all levels. Online databases and powerful analytical tools have made complex analysis both economically feasible and timely. Learn from experts how to apply them yourself.
Help your organization become better at making informed decisions
Strategic analysis in support of major decisions and repetitive tasks like inventory control and resource allocation have been normal practice for managers for generations. New factors, including online databases and powerful analytical tools have made complex analysis both economically feasible and timely.
This program may be taken as one of the requirements for:
Queen's Executive Certificate in IT Leadership
Queen's Executive Certificate in Leading the Sales Organization
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Designed for any size of enterprise
The main ingredient required for a business of any size to improve profitability with analytical decision making is a willingness to learn new techniques and try new things. Inexpensive tools on desktop computers, including things as commonplace as Microsoft Excel have made sophisticated analytics possible for anyone.

Who attends?
This program is designed for managers and executives who are looking for new ways to drive analytical decision-making at all levels, while increasing their organization's agility.
The program will be of interest to decision-makers and analysts from a variety of backgrounds including:
- Marketing and Sales managers
- Senior Operations managers
- Senior transportation and logistics managers
- Accounting and financial services managers and analysts
- Senior IT managers
Personal Benefits
- Learn new approaches to analytics.
- Increase your department's effectiveness and performance by using information you have available to you in new ways.
- Build frameworks to measure and learn from your business - so you continue doing what works and stop doing what doesn't.
- Network with a group of experienced managers from both the private and public sectors.
Organizational Benefits
- Foster a culture of consistency and informed decision-making through the application of analytics.
- Equip managers and leaders with tools and information to strategically apply the data at their disposal.
- Increase effectiveness and reduce risk from improved management decisions.
- Benefit from optimizing revenue management, dynamic pricing, and business modelling.
Topics
The Program includes these main themes

Recognizing Opportunities
- Understanding when and how to use analytical approaches
- Knowing what tools and skills your organization needs
- Explore best practices with analytics in service businesses, manufacturing, financial service, and the public sector
Getting the Right Data and Getting the Data Right
- Working with information systems
- Surveys, sampling and data-mining
- Correcting data “censorship”
- Choosing levels of aggregation and assessing likelihoods
Tools and Techniques
- Get value from the data you collect.
- Structuring decision processes in uncertain times.
- Extracting critical information from complex data sources.
- Visualizing relationships among key decision factors.
Making It Happen
- Put an analytical approach into action while avoiding "analysis paralysis"
- Systems and technology recommendations and requirements
- When to use specialists or consultants, and when to do it yourself.
- Resources and support as your projects unfold.
Session Leaders

Dr. Yuri Levin - Operations Management,
Queen's School of Business


