Building Strategic Partnerships for Social Responsibility

Building and leveraging partnerships with non-profit organizations.

Economic events over the past year have crystallized the need for corporations to demonstrate a sense of social purpose. For many corporations, partnerships with non-profit organizations can be a very visible aspect of their social responsibility initiatives. However, building and leveraging partnerships with non-profits can be very challenging and must be approached within the context of social responsibility strategy.

Location	Date
Toronto	TBA , 2010

Fees

 

This 2-day interactive workshop will enable you to:

• Make a strong business case for non-profit partnerships in your company
• Understand what it takes to foster an authentic non-profit partnership
• Leverage and execute non-profit partnerships with better business outcomes
• Establish open and effective dialogue with non-profit organizations

Who attends?

• General Managers who are seeking to enhance their company’s investment in social responsibility
• SR managers or CSR committee members
• Senior marketing managers
• Public relations managers
• Public policy officials.

Personal Benefits

• Understand the role of social responsibility in forging a corporate or brand image
• Choose the right non-profit partner
• Establish open and effective communication with non-profit organizations
• Clearly define objectives and strategy for your partnerships

Organizational Benefits

• Demonstrate a sense of social purpose for your corporation
• Build corporate or brand equity through socially responsible initiatives
• Maximize the business and financial outcomes of strategic partnerships

Program Structure and Content

Day One

Classroom Seminars and Discussion

The strategic purpose of CSR

• Developing the business case for social responsibility and partnerships with non-profit organizations
• Guidelines for authentic social responsibility initiatives
• Establishing objectives and measuring the value of your non-profit partnership
• Understanding the people, priorities, decision-making processes and culture of non-profit organizations
• Choosing a social-community issue that is appropriate and meaningful to your employees and external stake-holders

Day Two

Case Studies and Classroom Discussions

• Crafting a partnership plan including identifying and negotiating with potential partners
• Designing strategies for effective execution
• Positioning and communicating partnership programs to maximize impact and authenticity while minimizing the risk of being seen as opportunistic
• Engaging internal and external stake-holders through the process of partnering

Session Leaders

Dr. Jay Handelman - Professor of Marketing, Queen’s School of Business

Jay Handelman is an Associate Professor of marketing and former Director of the Queen’s School of Business Centre for Corporate Social Responsibility. He has conducted extensive research into the ways in which marketers integrate emotional, cultural and social responsibility dimensions into their traditional marketing strategies and how these strategies benefit the organization. He has also examined tactics used by consumer activists and boycotters as they target marketing efforts of corporations.

Dr. Tina Dacin – Professor of Strategy and Organizations, Queen’s School of Business

Tina Dacin specializes in the management of strategic alliances and business networks, specifically on the topics of partner selection and collaboration. Prior to joining Queen’s, she spent nine years at Texas A&M University where she was recognized for both research and teaching excellence. She is widely published and has consulted with a number of companies in a variety of industries.

Mr. Paul Klein – President of Impakt

Paul Klein is an authority on corporate responsibility and community investment. He is the founder and President of Impakt, a consultancy that helps corporations and non-profit organizations improve the performance of community investments. Their clients include BC Hydro, Canada Post, Canadian Tire, De Beers, Hain-Celestial, National Bank, Petro-Canada, Pfizer, RONA, and 3M. Impakt has also helped many of Canada’s leading non-profit organizations to build partnerships with corporations.