Strategic Analytics

Creating Competitive Advantage Through Analytics

2-Day Program
Ken Wong - Queen's Marketing Program

About the Program

Queen's Strategic Analytics Program will show you how to deploy analytics in new and powerful ways. The program provides hands-on experience with the concepts, tools, and techniques that can help your organization to effectively implement strategic objectives at all levels. Online databases and powerful analytical tools have made complex analysis both economically feasible and timely. Learn from experts how to apply them yourself.

Become better at making informed decisions

Strategic analysis in support of major decisions and repetitive tasks like inventory control and resource allocation have been normal practice for managers for generations. New factors, including online databases and powerful analytical tools, have made complex analysis both economically feasible and timely.

You might also be interested in: Strategy, IT Management

Who should attend

Managers and executives who are involved in their organizations' strategic planning process.


Speak to a member of our team
Call 1.888.393.2338 or Chat live
Monday to Friday. 8:30am - 4pm EST

Upcoming Sessions

    • Oct 14 to Oct 15, 2015

    Toronto, Ontario, Canada
    Suite 3020 Simcoe Place
    200 Front Street West  View map

    • May 12 to May 13, 2015
    • Dec 1 to Dec 2, 2015

    Calgary, Alberta, Canada


$1,950 CAD (plus applicable taxes)

Recommended hotels near Queen's School of Business Toronto Classroom

The Fairmont Royal York
The Intercontinental Toronto Centre

Organizational benefits

Foster a culture of consistency and informed decision-making through the application of analytics.

  • Equip managers and leaders with tools and information to strategically apply the data at their disposal
  • Increase effectiveness and reduce risk through improved management decision-making
  • Benefit from optimizing revenue management, dynamic pricing, and business modelling

Personal benefits

Learn new approaches to analytics.

  • Increase your department's effectiveness and performance by using information you have available to you in new ways
  • Build frameworks to measure and learn from your business - so you continue doing what works and stop doing what doesn't
  • Network with a group of experienced managers from both the private and public sectors

Program content

The main ingredient required for a business of any size to improve profitability with analytical decision-making is a willingness to learn new techniques and try new things. Inexpensive tools on desktop computers, including things as commonplace as Microsoft Excel, have made sophisticated analytics possible for anyone.

Learn more

Learn how organizations are using data to make better decisions in a free white paper.


Download a PDF

The Program includes these four themes:

  • Recognizing Opportunities

    • Understanding when and how to use analytical approaches
    • Knowing what tools and skills your organization needs
    • Explore best practices with analytics in service businesses, manufacturing, financial services, and the public sector
  • Getting the Right Data and Getting the Data Right

    • Working with information systems
    • Surveys, sampling and data-mining
    • Correcting data "censorship"
    • Choosing levels of aggregation and assessing likelihoods
  • Tools and Techniques

    • Get value from the data you collect
    • Structuring decision processes in uncertain times
    • Extracting critical information from complex data sources
    • Visualizing relationships among key decision factors
  • Making it Happen

    • Put an analytical approach into action while avoiding "analysis paralysis"
    • Systems and technology recommendations and requirements
    • When to use specialists or consultants, and when to do it yourself
    • Resources and support as your projects unfold

Session Leaders

Session leaders include senior professors from Queen's School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.

  • YuriLevin

    Dr. Yuri Levin - Operations Management, Queen's School of Business

    Yuri Levin is a Distinguished Professor of Operations Management and Director of the Master of Management Analytics program at Queen's School of Business. He has developed innovative approaches to business modeling and has published widely in the general areas of revenue management and dynamic pricing. He currently serves as Chair-elect of INFORMS Revenue Management and Pricing section and an associate editor of Management Science. He has consulted widely on consumer behaviour modeling and optimization of pricing and developed corporate training programs in strategic analytics, operations management, and strategic pricing optimization.

  • JeffreyMcGill

    Dr. Jeffrey McGill - Management Science and Operations Management, Queen's School of Business

    Jeff McGill is an experienced researcher, teacher, and practitioner in Management Science, and is a former Program Director of the Queen's Full-time MBA. Jeff's interests are in pricing and revenue management, particularly in the transportation industry, and in statistical methods for improving management decisions. He has over eight years of full-time industrial experience in product development and operations research, and has consulted widely for public and private organizations in the areas of optimal pricing and data analysis.