Strategic Analytics
Creating Competitive Advantage Through Analytics
2-Day Program
About the Program
Queen's Strategic Analytics Program will show you how to deploy analytics in new and powerful ways. The program provides hands-on experience with the concepts, tools, and techniques that can help your organization to effectively implement strategic objectives at all levels. Online databases and powerful analytical tools have made complex analysis both economically feasible and timely. Learn from experts how to apply them yourself.
Become better at making informed decisions
Strategic analysis in support of major decisions and repetitive tasks like inventory control and resource allocation have been normal practice for managers for generations. New factors, including online databases and powerful analytical tools, have made complex analysis both economically feasible and timely.
Who should attend
Managers and executives who are involved in their organizations' strategic planning process.
Queen's Executive Certificates
This Program may be taken as one of the requirements for the following Queen's Executive Certificate Programs:
- IT Leadership
- Leading the Sales Organization
Organizational benefits
Foster a culture of consistency and informed decision-making through the application of analytics.
- Equip managers and leaders with tools and information to strategically apply the data at their disposal
- Increase effectiveness and reduce risk through improved management decision-making
- Benefit from optimizing revenue management, dynamic pricing, and business modelling
Personal benefits
Learn new approaches to analytics.
- Increase your department's effectiveness and performance by using information you have available to you in new ways
- Build frameworks to measure and learn from your business - so you continue doing what works and stop doing what doesn't
- Network with a group of experienced managers from both the private and public sectors
Program content
The main ingredient required for a business of any size to improve profitability with analytical decision-making is a willingness to learn new techniques and try new things. Inexpensive tools on desktop computers, including things as commonplace as Microsoft Excel, have made sophisticated analytics possible for anyone.
Learn more
Learn how organizations are using data to make better decisions in a free white paper.
Download a PDF
The Program includes these four themes:
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Recognizing Opportunities
- Understanding when and how to use analytical approaches
- Knowing what tools and skills your organization needs
- Explore best practices with analytics in service businesses, manufacturing, financial services, and the public sector
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Getting the Right Data and Getting the Data Right
- Working with information systems
- Surveys, sampling and data-mining
- Correcting data "censorship"
- Choosing levels of aggregation and assessing likelihoods
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Tools and Techniques
- Get value from the data you collect
- Structuring decision processes in uncertain times
- Extracting critical information from complex data sources
- Visualizing relationships among key decision factors
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Making it Happen
- Put an analytical approach into action while avoiding "analysis paralysis"
- Systems and technology recommendations and requirements
- When to use specialists or consultants, and when to do it yourself
- Resources and support as your projects unfold
Session Leaders
Session leaders include senior professors from Queen's School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.
Dr. Yuri Levin - Operations Management, Queen's School of Business
Yuri Levin is a Professor of Management Science and Distinguished Faculty Professor of Operations Management at Queen's School of Business. He is an award-winning researcher and teacher. He has developed innovative approaches to business modeling and has been published widely in the general areas of revenue management, dynamic pricing, and machine learning applications. Yuri was the 2010 and 2003 winner of the Queen's School of Business Research Achievement Award and New Researcher Achievement Award. He has consulted widely in currency exchange investments and on the modeling and optimization of pricing. 
Dr. Jeff McGill - Management Science and Operations Management, Queen's School of Business
Jeff McGill is an experienced researcher, teacher, and practitioner in Management Science, and is a former Program Director of the Queen's Full Time MBA. Jeff's interests are in pricing and revenue management, particularly in the transportation industry, and in statistical methods for improving management decisions. He has over eight years of full-time industrial experience in product development and operations research, and has consulted widely for public and private organizations in the areas of optimal pricing and data analysis.
