Strategy
Creating and Implementing Winning Strategies
5-Day Program
About the Program
In this highly-acclaimed 5-day Strategy Program, you will learn how to manage strategic planning as an ongoing process to drive change and growth. Our uniquely structured and disciplined framework will help you shape the future of your business, and will give you the confidence to challenge conventional wisdom in your industry.
This program will enable you to:
- Create an effective strategic planning process
- Understand a variety of strategic planning tools
- Lead deep organizational change
- Successfully develop and implement the strategic plan
In addition, the Program will focus on topics such as:
- Leading performance improvements
- Managing change
- Creating a flexible, adaptive, self-renewing organization
Who should attend
Managers and executives who are involved in their organization's strategic planning process.
Queen's Executive Certificates
This Program may be taken as one of the requirements for the following Queen's Executive Certificate Programs:
- Applied Leadership
- IT Leadership
- Strategic Financial Integration
- Strategic Marketing Leadership
Speak to a member of our team
Call 1.888.393.2338 or Chat live
Monday to Friday. 8:30am - 4pm EST
Upcoming Sessions
- Nov 4 to Nov 9, 2012
- Feb 10 to Feb 15, 2013
- May 5 to May 10, 2013
- Nov 10 to Nov 15, 2013
Kingston, Ontario, Canada
Donald Gordon Conference Centre
421 Union Street View map
Fees
$8,900 CAD
(plus applicable taxes)
fee includes accommodations and meals
Organizational benefits
Leading-edge strategic planning will have a major impact on your organization's future direction.
- Introduce proven strategy development tools into the management practices of your organization
- Benchmark against best practices of leading companies
- Integrate short- and long-term operating objectives
- Anticipate and prepare for changes in the competitive landscape
- Link tactical action plans to the organization's strategic plan
- Improve organizational performance
Personal benefits
The concepts and tools taught in the Program will greatly enhance your strategic planning knowledge and skills
- Develop a strategic mindset and change the way you think about your business
- Learn the latest strategic tools and techniques, and strengthen your ability to lead the strategic planning process in your organization
- Improve your ability to manage change and build commitment to new strategic directions
- Understand the leadership requirements to successfully implement your strategic plan
- Learn to challenge conventional wisdom with confidence
- Network with a group of experienced managers and executives from a variety of industries across Canada
- Learn how to lead a healthy and balanced life through the Program's optional Lifestyle Component
Program content
The program leverages the educational power of multiple teaching tools, including class discussions, exchange of ideas and perspectives with faculty and fellow participants, one-on-one coaching, exercises, and the development of a self-directed action plan for improving personal effectiveness.
Webinar
What should be on your business radar screen
QSB Strategy Professor Elspeth Murray highlights examples of companies and visionary leaders whose success was attributable to their foresight.
Watch recorded webinarThe Program is built around a four-step process:
-
Creating an Effective Strategic Planning Process
Creating a strategic planning process will change the way you think about your business and allow you to develop useful strategic plans that have buy-in across the organization.
- Evaluating your organization's strategy development process
- Designing a structured and disciplined framework for planning and encouraging creativity
- Using the strategic planning process to challenge conventional wisdom
- Utilizing a rapid, focused, and action oriented planning process
-
Strategic Planning Tools and Frameworks
Assessing a variety of strategic planning tools and frameworks.
- Creating a vision statement, mission, and objectives that are meaningful to your organization
- Identifying the challenges and opportunities that are make-or-break for your organization
- Understanding the profit drivers and financial implications of alternative strategic platforms
- Preparing for changes in competitive conditions and market dynamics
- Integrating cross-functional considerations into the plan
-
Leading Organizational Change
Improving the effectiveness of organizational change.
- Creating champions and coalitions to drive change
- Understanding the role of leaders in driving change
- Managing resistance to change and building a sustained commitment to change
- Aligning the organization behind the strategic plan
-
Implementing the Strategic Plan
Focusing organizational resources to ensure rapid implementation of the strategic plan and generating sustained momentum.
- Understanding how the organization's culture affects strategy implementation
- Ensuring the organization's infrastructure and culture support the change effort
- Building in accountabilities and the appropriate measurement scorecards
- Leveraging the strategic plan through alliances and partnerships
Session Leaders
Session leaders include senior professors from Queen's School of Business and knowledgeable experts from industry. These outstanding teachers are constantly in touch with today's business world through real-world business experience, Board memberships and their own consulting practices.
Dr. Salman Mufti - Management Information Systems, Queen's School of Business
Salman Mufti is an Associate Professor of Management Information Systems at Queen’s School of Business. He is an award-winning teacher and has extensive domestic and international teaching experience in both degree and non-degree executive education. He is a former Director of Queen's Executive MBA and of Queen's Full-time MBA. He regularly advises senior managers in corporations and the public sector, and is frequently featured in the press on matters relating to information technology strategy and management. He has consulted with numerous organizations including Bell Canada, Sunlife Insurance, Canadian National Railway, Accenture, and Business Development Bank of Canada. 
Dr. Elspeth Murray - Strategy, New Ventures and MIS, Queen's School of Business
Elspeth Murray is the Associate Dean of MBA Programs at Queen’s School of Business and CIBC Faculty Fellow in Entrepreneurship. As well, she leads the School’s Centre for Business Venturing. In this role she has spearheaded the development of the Dare to Dream Internship Program, designed to kick-start graduates’ entrepreneurial ventures, and the Tri-Colour Fund, a student-led early stage investment fund. The New Venture Management course that she developed has been recognized by BusinessWeek as one of the world’s top 10 Executive MBA courses. Additionally, she serves as a Director of Parteq, the commercialization organization for Queen’s University. She is also the co-author of “Fast Forward – Organizational Change in 100 Days” with Peter Richardson. 
Dr. Shawna O'Grady - Human Resources and Team-Building, Queen's School of Business
Shawna O'Grady is an authority on strategic human resources management, team-building, and the cross-cultural aspects of international business. She is an experienced team facilitator who is in high demand for her original approach to team-building. She is also the author of Border Crossings – Doing Business in the U.S., an award-winning book on international business. She has consulted with many organizations including Microsoft, MDS, Mattel, Shoppers Drug Mart, Enbridge Consumers Gas, Industry Canada, BMW, Novo Nordisk, Oracle, Xerox, Bell Canada, GlaxoSmithKline, Ministry of Finance, Canada Post Corporation, and TD Canada Trust. 
Dr. Peter Richardson - Strategic Management, Queen's School of Business
Peter Richardson is a leading expert in corporate turnarounds and an authority on strategic management and the management of innovation. His strategic approach to cost management and margin improvement has been widely adopted by industry. During his years at Queen’s, Peter has authored over 75 papers and case studies on strategic management. With Elspeth Murray, he co-authored Fast Forward: Organizational Change in 100 Days. A previous book, Cost Containment: The Ultimate Strategic Advantage, remains one of the few books to be written on cost improvement. He consults widely for many organizations including BHP Billiton, Alcoa, CIBC Mellon, the Supreme Court of Canada, the Auditor General of Canada, and Natural Resources Canada, working closely with senior executives on strategy development and deployment. 
Mr. Ken Wong - Marketing, Sales and Business Strategy, Queen's School of Business
Ken Wong is one of Canada’s most respected marketing professors. He has worked with the Strategic Planning Institute at Harvard University and the Conference Board of Canada, writes a regular column for Canadian Grocer and Meetings & Incentive Travel magazines and contributes to Marketing magazine, Strategy and numerous trade publications. He is a 2006 inductee into the Canadian Marketing Hall of Legends and past winner of the National Post’s Leader’s In Management Education award. He regularly judges the “Canada’s Best Managed Companies” and other competitions, addresses corporations and conventions around the world, and sits on a number of other advisory/directorship boards. He sits on the Board of Directors of the Canadian Marketing Association, and is Vice President, Knowledge Development, with Level 5 Brand Consulting Inc.
