Term Adjunct Position

Comm 338 - Marketing Ethics

QUEEN’S SCHOOL OF BUSINESS, Queen’s University has an opening for a Term Adjunct Teaching Position for an instructor to teach 2 sections of an on-campus, lecture-type undergraduate course in the Commerce Program. The course is COMM 338– Marketing Ethics and is a fall-term course for Commerce students, being offered from September 1, 2015 to December 31, 2015. The successful applicant will be required to teach 100 % of two sections of COMM 338. Anticipated enrollment in each section of COMM 338 is 55 students.

Qualifications

Qualifications include a PhD (preferred), an MBA or M.Sc., prior relevant teaching experience and relevant experience in the marketing profession, or a combination of the above.  As this position will entail the teaching of two course sections, together with office hours to meet with students, the incumbent will be expected to be on campus a minimum of two days a week during the teaching term.

The course is described as follows:

This course is designed to give students the opportunity to examine multiple perspectives related to the ethical implications of marketing decisions and strategies. This advanced course builds on concepts learned in the 2nd year Business Ethics course and can be taken as a credit towards the Certificate in Responsible Leadership. Using current topics in the media, case studies and research projects, students will explore, discuss and debate the ethical dilemmas that face marketing practitioners and society at large. The course has the three major objectives of encouraging students to 1) develop a broad-based perspective on marketing’s role in society; 2) develop an informed perspective on ethical issues within marketing; and 3) to learn how to incorporate ethics and social responsibility as a part of decision-making practice and processes. Topics to be discussed include social marketing and entrepreneurship; ethics in advertising (e.g. deception/puffery & advertising to vulnerable populations); ethical issues related to production, distribution and pricing; and volunteerism, philanthropy and non-profit marketing. This course is designed for individuals with a focus on marketing, but is open to others with an interest in the issues of ethics and corporate social responsibility.

PREREQUISITE COMM 104, COMM 131 (or COMM 231) and COMM 132 or permission of the instructor.

This course is restricted to students enrolled in the 3rd and 4th year of their program.