John Moore is an experienced executive educator who has written one of Canada's best-selling accounting textbooks and has written the study guide for students preparing for CA designation. He is highly regarded in the accounting and finance professions, and has conducted executive development seminars on financial tools for senior managers at Alcan, DuPont, Corcan, Royal Insurance, and the Canadian Police College. He is actively involved in curriculum development with Canadian accounting associations. Acts as a coach on financial accounting to senior executives, and he works with members of senior management teams to integrate financial accounting concepts into strategic planning. He earned his MBA from Queen's University. Credits: John is a two-time winner of the MBA Teaching Excellence Award from Queen's University. He is a recipient of the Silver Medal from the Society of Management Accountants of Canada, and he has worked extensively with the accounting professions to develop Canadian accounting standards. Publications: Cost and Managerial Accounting (now in its fourth printing), UFE Study Guide for Managerial Accounting and Financial Management, and Management Accounting Guidelines for Selecting the Optimum Product Line for an Enterprise (with Ken Wong).