Wong, Kenneth

Title: Associate Professor & Commerce '77 Faculty Fellow in Marketing
Specialty: Advertising, Business Strategy, Consumer Behaviour, Marketing Perspectives, MBA Programs, Strategic Management, High-Technology Marketing
Subject: Marketing
Phone: (613) 533-2367
Fax: (613) 533-2321
Room: Goodes Hall Room 431
Email: kwong@business.queensu.ca
CV: Download CV
Ken Wong is a faculty member and the Commerce ’77 Teaching Fellow in Marketing at Queen’s School of Business, where he has held both teaching and administrative positions. In his last administrative assignment, he was a principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program, the MBA for Science & Technology, has itself been a cover feature: it was named Canada’s Number One MBA in Canadian Business’ annual ratings in five of its first seven years of operation and was rated by Business Week as #1 worldwide among non-US MBAs in both their 2005 and 2007 bi-annual survey)
As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named a 2006 Inductee into Canadian Marketing Hall of Legends for his career efforts at “providing others with the opportunity, inspiration or ability to pursue excellence in the Canadian Marketing environment”. In 1998 Ken won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen’s, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College and Harvard’s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta.
Ken is a frequent speaker and facilitator in conferences and executive development programs around the world. His corporate clients have included: 3M Canada; Alcan; Accenture; American Express; AT&T (Canada); Bayer; BC Hydro; Bell Canada; Campbell’s Soup (Canada); Cambrian Chemicals; Canada Post; Cdn. National Railway (CN); TD-Canada Trust; Capital City Savings & Loan (Servus); Cara; Carstar; Cartier Partners; Central Park Lodges; Canon; Credit Union Central (Alberta); Credit Union Central (BC); Coast Spas; COGECO; The Co-operators; Dalsa; Deloitte; Dillon Consulting; Dupont; Eagle Human Resources; Empire Financial Group; EnCana; Equifax Canada; Falconbridge Mines; Farmer’s Credit Canada (FCC); Fellowes; First Calgary; Frito-Lay; General Accident Insurance; General Mills; GlaxoSmithKline; H.Y. Louie (London Drugs and IGA); Hummingbird; Humpty Dumpty; IFIC; Interac; ING Direct; Jacques-Whitford; Jannsen-Ortho; The Johnson Group; KPMG; Lombard Insurance; Kenna Group; Manulife; Mattel; McGraw-Hill Ryerson; Mr. Lube; McCain’s; Mountain Equipment Coop; Microsoft; Oticon; ; Pfizer; President’s Choice Financial; Procter & Gamble; Red Lobster; RLG International, Rogers; Rohm & Haas; Royal-SunAlliance; SaskTel; Scott Paper; St.Joseph’s Printing; Siemens; Shell-Pennzoil; Smartech; Sonoco; Staples; Starbuck’s; Telus; Tim Horton’s and, Travelodge. He has also served a variety of public agencies and associations including: Canada Customs and Revenue Agency (CCRA); Cdn. Advanced Technology Managers (CATM); Cdn. Agricultural Marketing Assoc. (CAMA); Cdn. Gift & Tableware Assoc. (CGTA); Cdn. Federation of Independent Grocers (CFIG); Cdn. Marketing Assoc. (CMA); Cdn. Professional Sales Assoc. (CPSA); Cdn. Poultry and Egg Processors (CPEPC); Canada Mortgage & Housing (CMHC); Communications Canada (CCMD); Food and Consumer Products of Canada (FCPC); New Brunswick Dept of Economic Development & Tourism; Credit Union Central (Saskatchewan, BC and Ontario); Cdn. Urban Transit Assoc.; Cdn. Assoc. of Chemical Distributors (CACD); Canadian Council of Grocery Distributors; Cdn. Institute of Plumbing & Heating (CIPH); Hostex; Institute of Cdn. Advertising (ICA); Nat’l Assoc. of Printers & Lithographers; Electro Federation; North American State & Provincial Lottery Assoc.; Ontario Dairy Council; Provinces of Ontario and Nova Scotia; Saskatchewan Wheat Pool; Travel Manitoba and, the North York Board of Education.
As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He has served as a columnist for Strategy magazine, Marketing magazine and the National Post. He has also written for the Financial Times and the Conference Board Review. His current research focuses on devices that assist organizations in becoming more “market-oriented” and in enhancing their “marketing productivity”.
Private corporations which have used Ken as a marketing and strategic planning consultant include: Armstrong Partnership; Equifax; Baxter Corporation; Bell Canada; Hoffman-LaRoche; Rohm & Haas; Tremco Products; Acklands Grainger; Sprint Canada; Xerox; General Electric (U.S.); Southmedic; QL Systems; Rx Plus and Sherritt-Gordon. He has also served as a Strategic Advisor to the Ontario Ministry of Education and Training; on various local, provincial and federal government task forces; and on the Community Editorial Board of the Kingston Whig-Standard. He often assists on judging panels, most recently for the 2007 Canadian “Best 50” competition (excellence in management) and the 2006 Canadian Entrepreneur of the Year.
Ken is a partner in the Jim McLean Golf Academies of Canada with locations in Calgary, Niagara Falls and Toronto. He received his B.Comm and MBA degrees from Queen’s University prior to a period of doctoral studies at the Harvard Business School. He is former Chairman of the Board, PBB Global Logistics Inc and a member of Advisory Boards/Boards of Directors for Everest asset management AG, Equifax, Southmedic and the Kingston YMCA. He is listed in the Canadian Who’s Who and the International Who’s Who of Business Professionals.
