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The purpose of this course is to introduce students to the context and traditions of knowledge generation in the social sciences in general, and academic business research in a business school context in particular. This course will encourage students to transcend the technical details of their respective research paradigms so as to position themselves as business school researchers capable of contributing meaningful knowledge to broader academic, business, and societal audiences. Guided by what it means to have a mindset of intellectual curiosity in the social sciences and business school context, this course will tackle questions such as, what it means to be driven by a scientific curiosity; how do we define or construct knowledge in academic business research and how does one's individual research contribute; what are the norms and traditions of being a valuable contributor of knowledge in academic business research? The goal of this course is to enable students to situate their current and forthcoming acquisition of in-depth skills in their research discipline into the mindset of researchers driven by intellectual curiosity seeking to contribute meaningful knowledge in the context and traditions of academic business research.
×This course covers selected topics in the empirical methods of cross-section and panel data analysis. Various econometric techniques are discussed in workshop format to help students interpret and critically evaluate empirical evidence. Emphasis is placed on practical aspects and application.
×This course covers the theory and empirics related to capital markets research and the pricing of assets. Possible topics include characteristics of financial asset returns, tests of market efficiency, asset pricing models, and market microstructure.
×This course is an introduction to the statistical tools needed to test economic relationships. It is designed so that students can understand empirical research and execute independent research projects of their own. The course starts with a review of statistical inference; next it discusses the general linear regression model, and finishes with some advanced topics. Statistical software packages will be introduced and used throughout the course.
×This course will provide an intensive introduction to principal themes in capital markets research in financial accounting.
×Experimental This course will provide an intensive introduction to principal themes in experimental behavioral research in auditing and management accounting.
×This course will provide an intensive introduction to the principal themes in qualitative methodological research in accounting especially in management accounting.
×Elaborating on the themes in Introduction to Accounting Research Markets this course will examine in detail cutting edge research in financial accounting.
×Topics in this course may include, but are not limited to, univariate analysis, bivariate analysis, multiple linear regression, and analysis of variance.
×This course will provide students with the foundations of survey (field) research method design. Topics covered in this course include, but are not limited to, sample design, execution, and estimation; alternative sample designs and modes of data collection; the effect of question structure, wording, and context on respondent behaviour; the equivalent of at least one session of the 6 will be dedicated to ethical considerations associated with the survey method.
×This course will provide students with the foundations of qualitative research techniques. Topics covered in this course include, but are not limited to, observational field research, narratives, case histories, interviewing, principles of action research and grounded theory. The equivalent of at least one session of the 6 will be dedicated to ethical considerations associated with the qualitative methods.
×This course discusses elements of the economics of organizational design and decision processes. Using concepts and techniques from applied microeconomics, it provides an analysis of organizational form, structure, and boundaries. Examples are drawn from the literature to illustrate the theoretical concepts and to demonstrate how they can be used to predict organizational performance and aid in changing organizations effectively.
×This course provides an in depth review of theories of demand, production, general equilibrium, market failures and welfare economics. In addition, selected topics in decision theory and game theory will be covered.
×This is a seminar course in which recent publications and studies will be used to highlight various key issues in managerial economics and policy. The specific topics covered may vary from year to year but will be representative of the major areas in which economics informs managerial decision-making.
×The first half of this course discusses the computation of aggregate variables and introduces students to dynamic models of long-run growth: the Solow model, the neoclassical growth model, overlapping generations models, and endogenous growth models. These are used to study long-run policy issues and the determinants of cross-country differences in per capita income and growth. The second half of the course introduces the student to real business cycle models and to the micro-foundations of models of nominal rigidities and non-market clearing. These are used to study the nature of short-run fluctuations and to evaluate macroeconomic policies related to stabilization, inflation, unemployment and the public debt.
×This course will develop an overall perspective of corporate financial decisions through an integrated coverage of the most important topics of corporate finance. Topics may include theory of the firm, capital structure, dividend policy, corporate governance, and corporate restructuring.
×A first course in econometrics at the graduate level. Students are expected to have had at least one econometrics course at the undergraduate level, and to be familiar with matrix algebra and elementary statistics. A broad range of econometric models will be covered.
×This course will teach the fundamentals of experimental design for the study of human behaviour including, but not limited to, experimental design considerations; assessment of reliability and validity; the equivalent of at least one session of the 6 will be dedicated to ethical considerations associated with experimental design.
×This course begins to survey the major research areas in the field, including the design, implementation, use, and management of information systems within organizations. Its purpose is to expose students to the breadth of the field, by analyzing both the classic and current literature. For each area, we will examine the predominant theoretical perspectives, research methodologies, and analytical techniques.
×This course continues with the survey of major research areas begun in MGMT870. Again, for each area, we will examine the predominant theoretical perspectives, research methodologies, and analytical techniques. An emphasis will be placed on students developing their own research expertise and plans: students will learn how to design, conduct, evaluate, and present good research in the MIS area.
×This course examines the development of information systems from the organizational, team and individual perspectives. Proprietary, inter-organizational and open domains of the development of business applications and IT architecture are covered. Topics include IS development practices, IS project management, IS maintenance, and IS sourcing with a focus on how individual characteristics, team dynamics, and organizational factors influence information systems design, development and implementation.
×This course examines research on management support systems. Management support systems is a major stream in information systems research covering such topics as decision support systems, group support systems, recommender systems for management, systems to support virtual teams, and knowledge management systems. The course explores the nature, role, and impacts of these systems on individuals and groups in the organization. Research in this area is diverse, covering a variety of theoretical bases, research methods, and reference discipline perspectives.
×This course examines current research on the impact of information technology on individual, group and organizational performance. It focuses on developing an understanding of how information technology (IT) changes both the processes and outcomes of work within an organization. At the individual level, topics include the impact of IT on employee work and productivity, the determinants of IT usage, and the influence of IT on decision-making. At the group level, topics include the influence of IT on group communication, social processes, and productivity in face-to-face and distributed settings. At the organizational level, topics involving the evaluation of IT investments and their impact on firm performance are examined. A variety of research perspectives drawing on methods from psychology, organization theory, strategy, economics, sociology and other disciplines are examined.
×Specialized topics in MIS research will be covered. The subject matter may vary from year to year depending on the interests of students and faculty.
×Emerging topics in MIS research will be covered. The subject matter may vary from year to year depending on the interests of students and faculty.
×This course reviews and extends deterministic operations research model formulation, solution, and applications. Topics may include linear, non-linear, and integer programming, dynamic programming, spreadsheet modelling, network and transportation models, and project management models.
×This course provides a review of probability models and introduction to applied stochastic processes that are important in business settings. Topics may include Poisson processes, Markov chains, birth and death processes, random walk problems, elementary renewal theory, general; Markov processes, Brownian motion, and queuing theory..
×This course reviews the formulation, solution, and application of a range of probabilistic modelling techniques. Topics may include inventory models, queueing, simulation, decision analysis, Markov models, forecasting, and stochastic dynamic programming.
×In this course, we will explore modern analytical approaches to optimization in production and supply chain systems. Topics may include production and inventory control, process control, location analysis, and analysis of supply chains, including game-theoretic approaches.
×The Marketing Strategy and Management I and II seminars survey theories and frameworks associated with practice of marketing as seen through the eyes of academic researchers. Course readings focus on topics related to marketing strategy and marketing management. Marketing strategy consists of the knowledge, concepts and processes that allow firms to evolve and survive in a competitive environment including, the analysis of markets, the allocation of resources for the creation of superior customer value and the creation of a competitive advantage. Marketing management consists of those decision that translate strategic goals into market-based actions typically through implementing various elements of the marketing mix. In addition to the embodiment of a market/customer focus and the understanding and management of key relationships, the application of marketing strategy also ensures that an organization has the structure and processes that allow it to deliver superior benefits and respond in an appropriate and timely manner to change.
×This course seeks to enhance students' appreciation of the interdisciplinary and varied methodological nature of the field by providing an overview of issues concerned with "consumption," in a broad sense, as well as individual level consumer behavior, information processing and consumer decision-making. Topics include sociological and cultural influences on consumers, influences on how consumers interpret and respond to marketing phenomena, and psychological and psycho-social influences on consumer choice and decision processes.
×Each year, a series of Marketing Topics courses will be offered that allow students to apply the foundational concepts they have learned in the Marketing Strategy and Consumer Behaviour courses to particular areas of specialization. Here is a sample of some of the Marketing Topics courses:
Mgmt 844/944 - Marketing and Society: This course will expose students to social, economic, environmental, political, and legal issues relevant to the study of markets and marketing activities, with particular emphasis placed on issues at the intersection of marketing, policy, and societal welfare. Course readings are drawn from marketing and related fields on topics broadly labeled as having to do with marketing and society issues, including public policy and marketing, transformative consumer research, social marketing, macromarketing, and sustainable consumption.
Mgmt 945 and Mgmt 948 - Quantitative Models for Marketing (QMM) I and II: The seminars, QMM‐I and QMM‐II, are particularly valuable for M.Sc. and Ph.D. students in Marketing or related disciplines (e.g. Business Economics, Operations Management) who are interested in model building and business analytics. The courses are designed to serve as an introduction to quantitative models in marketing with strong emphasis on research that has implications for solving managerial problems. QMM‐I investigates market performance of firms using aggregate‐level models while QMM‐II focuses on consumer‐level analysis including choice models. The main objectives for QMM‐I and II are 1) to familiarize students with fundamentals of aggregate and individual‐level models in marketing, 2) to help them acquire modeling skills they can apply to their own research or use to appreciate the extant marketing science literature and 3) to encourage students to come up with research areas and ideas that they will be interested to work in. To facilitate students to get acquainted with many topics each session will concentrate on a major managerial problem such as resource allocation, advertising decisions, diffusion of innovations, pricing and promotion decisions. The class discussion will highlight both the managerial significance of various substantive areas and how different modeling techniques are employed to effectively address these problems.
Mgmt 946 - Consumer Culture Theory: This course will examine consumers and their consumption behaviours and practices as social and cultural phenomena as opposed to economic or psychological phenomena. By examining the relationship between consumers, the market place and cultural meaning, this course will cover the macro, interpretive, and cultural approaches found in Consumer Culture Theory research.
Mgmt 947 - Advances in Marketing: Other topics courses will be available.
×Each year, a series of Marketing Topics courses will be offered that allow students to apply the foundational concepts they have learned in the Marketing Strategy and Consumer Behaviour courses to particular areas of specialization. Here is a sample of some of the Marketing Topics courses:
Mgmt 844/944 - Marketing and Society: This course will expose students to social, economic, environmental, political, and legal issues relevant to the study of markets and marketing activities, with particular emphasis placed on issues at the intersection of marketing, policy, and societal welfare. Course readings are drawn from marketing and related fields on topics broadly labeled as having to do with marketing and society issues, including public policy and marketing, transformative consumer research, social marketing, macromarketing, and sustainable consumption.
Mgmt 945 and Mgmt 948 - Quantitative Models for Marketing (QMM) I and II: The seminars, QMM‐I and QMM‐II, are particularly valuable for M.Sc. and Ph.D. students in Marketing or related disciplines (e.g. Business Economics, Operations Management) who are interested in model building and business analytics. The courses are designed to serve as an introduction to quantitative models in marketing with strong emphasis on research that has implications for solving managerial problems. QMM‐I investigates market performance of firms using aggregate‐level models while QMM‐II focuses on consumer‐level analysis including choice models. The main objectives for QMM‐I and II are 1) to familiarize students with fundamentals of aggregate and individual‐level models in marketing, 2) to help them acquire modeling skills they can apply to their own research or use to appreciate the extant marketing science literature and 3) to encourage students to come up with research areas and ideas that they will be interested to work in. To facilitate students to get acquainted with many topics each session will concentrate on a major managerial problem such as resource allocation, advertising decisions, diffusion of innovations, pricing and promotion decisions. The class discussion will highlight both the managerial significance of various substantive areas and how different modeling techniques are employed to effectively address these problems.
Mgmt 946 - Consumer Culture Theory: This course will examine consumers and their consumption behaviours and practices as social and cultural phenomena as opposed to economic or psychological phenomena. By examining the relationship between consumers, the market place and cultural meaning, this course will cover the macro, interpretive, and cultural approaches found in Consumer Culture Theory research.
Mgmt 947 - Advances in Marketing: Other topics courses will be available.
×The purpose of the course is to introduce you to the process of theory building in the field of organizational behaviour. The course examines several prominent theories in the field and explores recent evidence that assesses central claims made by the theory. The course also provides opportunities to develop skills in theory building.
×This course introduces students to meso organizational behavior, which is concerned with the study of organizational phenomena that occur across more than one level of analysis (e.g., individual, group, organizational, national). Students will learn about multilevel theory and methodologies, with an emphasis on the emergence and functioning of collective constructs. The course will also provide coverage of numerous organizational behaviour topics that span levels, which may include person-environment fit, group and organizational climates, group diversity, group processes and performance, socially shared cognition, emotional contagion, and leaders' influence in social collectives.
×The aim of this course is to examine the individual in the organization. Topics include work stress and workplace safety, organizational commitment, trust in management, organizational justice, aggression and violence in organizations, absenteeism, attendance and withdrawal from the organization, motivation, leadership, part-time employment, young workers, and job design.
×This course provides a foundation in strategy and organizations by focusing on classic readings and approaches to the field of strategic management. The principal objective is to acquaint students with dominant ideas and a historical context for understanding the evolution of the field. The aim of the course will be to examine a number of perspectives, consider the strengths and weaknesses of each, and to look at the comparative ability of these models to explain a variety of organizational phenomena (Fall Term course).
×The objectives of this course include providing an understanding of the processes that impact the effective implementation. This course provides an overview of theory and research in strategy implementation. It includes developing an understanding of: structuring the organization, roles and responsibilities for strategic action, assessing and aligning control systems, as well as managing strategic change and renewal.
×The objectives of this course include understanding theories and approaches to setting direction; assessing markets and rivalry. This course will develop students' skills in analyzing the environment in which the firm competes, as well as the capabilities of the firm itself. Beyond analysis, this course will also help students understand how to design a strategy.
×This course analyses the development of, and contemporary directions in, the field of organization theory, with particular focus upon the relevance of organization theory to issues of economy and society. Drawing upon traditional and contemporary social theory as a backdrop, topics covered include scientific management, the human relations school, the Carnegie school, contingency analysis, labour process theory, resource dependence theory, the economic analysis of organizations, institutional theory, organizational demographics, and others.
×The Queen’s MSc in Marketing is designed for students wishing to pursue doctoral (PhD) studies and an academic career. In the program, students will establish a solid grounding in marketing strategy and management and consumer behaviour. They will also have the opportunity to conduct in-depth research into the area of marketing that is of most interest to them. Examples include branding, brand management, consumer persuasion, consumer fairness, consumer activism, and the impact and use of social media.
This is a 12-month program beginning in September. Each student is required to complete the following courses and a research project of publishable quality. Coursework completion consists of the following:
| Year 1 | |||
|---|---|---|---|
Fall | |||
| Introduction to Research in the Social Sciences | pass/fail | ||
| Experimental Research Method Design | .25 | ||
| Statistics I | .5 | ||
| Marketing Strategy & Management I | .5 | ||
Winter | Survey Research Method Design | .25 | |
| Qualitative Research Method Design | .25 | ||
| Consumer Behaviour I | .5 | ||
| Marketing Topics I | .25 | ||
| Marketing Topics II | .25 | ||
Summer |
| ||
Learn more about graduate studies in the field of Marketing.
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Associate Professor & Distinguished Faculty Fellow in Marketing
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Laurence Ashworth's research interests are broadly concerned with social and emotional influences on consumers'attitudes and decision making. He is interested in why these concerns are important to consumers and how they affect their choices. For example, he has examined how social concerns, such as the impression consumers attempt to create in front of other people, affect their decisions. He has also conducted research that has examined other social influences, such as fairness and suspicion, as well as research that has examined the direct influence of consumers’ emotions on choice.
Kraft Professor of Marketing
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Peter Dacin's research interests lie in consumer/managerial topic areas including consumer/managerial knowledge and judgement formation, brand equity/dilution, corporate associations, identity and reputation, consumption groups and brand communities, and research method and design. Linking behavioural research findings to marketing management issues is one of several themes in his research as is understanding the roles of individuals in consumption groups and the effects of these groups on consumption in general. He is currently the Kraft Professor of Marketing, the President-elect of the American Marketing Association Academic Council and is a co-founder of the Corporate Identity/Associations Research Group.
Associate Dean of Research and PhD/MSc Programs. Associate Professor and Distinguished Faculty Fellow of Marketing
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Jay Handelman's research centres on ways in which marketers integrate emotional, social, and cultural dimensions into their product/service and corporate branding strategies. This has led to areas of investigation that include the development of culture and emotion-based branding; the integration of corporate social responsibility into a corporation’s brand identity; and how marketers interact with not only consumers, but also a broader range of societal constituents such as consumer activists and NGOs.
Assistant Professor in Marketing
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Ceren Kolsarci's research interests revolve around issues of market response to firms’ marketing activities such as, multi¬media IMC advertising and promotions through the use of advanced quantitative techniques such as Kalman Filters, Particle Filters, non¬parametric econometric methods and Bayesian estimation. Her research encompasses several questions, including: modeling simultaneous effects of multiple marketing activities; modeling temporal variations in the main and interaction effects; and investigating the influences of important external factors such as the intensity of competition, the amount of competitive marketing spending, and government induced industry specific regulations for promoting certain products to consumers. As a direct extension, she is also interested in efficiently forecasting the market response in a long enough horizon given firms'current marketing spending plans, as well as understanding how to optimally allocate the marketing budget.
Assistant Professor in Marketing
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Monica LaBarge's research interests center around marketing communications; specifically, on persuasion-related variables in the areas of health promotion, social marketing, and charitable giving. She is currently working on projects that examine how affect contributes to attitude formation and strength, as well as exploring the influence of discrete emotions such as guilt and emotional assessments such as sympathy and empathy on attitudes, intentions, and behaviour, with a focus on improving health communications and encouraging philanthropic and other pro-social activities.
Assistant Professor in Marketing
Tandy Chalmers Thomas's research, encompassing a variety of methodological techniques (survey, experimental, and interpretive), examines how the social contexts in which individuals are embedded impact their responses to marketing and advertisements. Her current projects explore how perceptions of others’ views influence ad evaluations. In addition, she examines the role of authenticity perceptions in advertising: uncovering how they relate to consumers’ experiences, how they impact ad liking, and why this matters for marketing managers. Finally, she explores how salient social identities and membership in consumption communities influence individuals’ consumption practices and responses to marketing stimuli, as well as how corporate stakeholders interact with these communities.
