The Art of Engagement
Webinar: Using Social Media to Build Customer Loyalty
Hear what Canadian Executives are saying
We commissioned Environics Research Group to interview 400 Canadian executives in order to get the perspective from the corner office. How are their organizations using social media? What are their thoughts on employee use of social media?
Attend a Free Webinar
- Presenter: Mr. Neil Bearse
- Length: 60 minutes
- Price: Complimentary
- Watch now on demand!
Social media has been undoubtedly one of the most talked about buzzwords in business over the last several years. While it has captivated our customers, it has often perplexed businesses. As established platforms Facebook and Twitter, are now joined by Instagram and Pinterest, it seems there is a continual flow of social networks vying for our collective attention.
Too often, organizations jump from one tool to the next without consideration as to how they are integrated into corporate strategy. Conversely, some organizations are hesitant to jump in at all, missing out on opportunity to connect and engage with each day that passes.
In this webinar, Neil Bearse will escort you through the hype, demonstrating the incredible power of social media to build relationships with current and potential customers. Using real world examples from all sectors of business, you will leave this session equipped and inspired to leverage new tools and derive true business value.
- Learn the basics and best practices of important social networks (Twitter, Facebook, Pinterest, Instagram)
- Discover how to leverage social media channels to prospect for new business, better service current customers and cultivate brand evangelists
- Learn key attributes of successful social media community managers
- Be inspired by real-world examples from various industries
Whether you are a seasoned social media connoisseur or fresh to the space, this complimentary 60-minute webinar will be of tremendous value to your organization.
Mr. Neil Bearse - Marketing, Queen's School of Business
The social web has ushered in a new era in communication, presenting business leaders with a myriad of new opportunities and challenges. With a background combining formal training in education with extensive expertise in social media, web analytics and digital marketing, Neil Bearse is able to bridge the gap between technology and business - delivering a talk that is, at once, informative, inspiring and entertaining.
His pioneering work to market the music of independent artists online and through word-of-mouth channels like podcasting and blogging led to him representing artists from across North America, and the incorporation of his marketing consulting company TWOSIX.TWO. With a goal of empowering organizations and rockstars alike to communicate authentically and effectively online, his list of clients now includes WestJet, SaskTel, Kidrobot, Starbucks Canada and the Canadian Deposit Insurance Corporation.
Neil has three times been selected as a guest speaker for Deloitte’s Best Managed Companies Symposium; including the inaugural event in Mexico City in 2010. Bearse has also teamed with former Yahoo! Canada General Manager Kerry Munro for a seven-city Canadian speaking tour, teaching managers and executives how to better leverage digital communications and social media. In addition to the role of Associate Director, Marketing at Queen's School of Business, Bearse is a regular contributor to the School’s world-renowned executive education programs, with experience teaching on Queen's Marketing Program, Queen's Executive Program and Queen’s MBA Programs across North America.
Can't make it? Register to view the on-demand video when available.